Zonealarm goes scareware

Users of the free personal firewall Zonealarm now get a popup notification that their computer may be at risk, slightly longer article in english and in german. I'm not known for spending a lot of money on security software, but i'm concerned and surprised by the decision of zonealarm to use scare tactics to get people to buy their software. I do urge everyone to not buy any zonealarm products since that kinda behavior shouldn't be rewarded. And what's next ? Do they give you a warning whenever they make a new product ? Warning you that your computer is now at risk of data loss if they just happen to make a backup program ?